01580 755655 | enquiries@goodybag.org.uk

Sampling at the Virgin Money London Marathon

Were you part of the action in April?  We were!  Over 40,000 Goody bags were produced for the runners of the 37th London Marathon: given out at their registration at Excel (the week prior to the Marathon) and when they passed through the Finish Line in The Mall.

In addition goody bags were also given out to the juniors who took part in the Mini Marathon the day before.

One of our most popular sampling opportunities with huge media coverage

The first London Marathon took place in 1981, since then it has become the largest event of its kind held in the UK both in terms of the number of participants and spectators and consequently receives huge media coverage.  We are delighted that we have been involved with the London Marathon for many years and continue our relationship for next year, providing the participants with goody bags containing sought after samples and therefore creating targeted opportunities for brand managers.

When sampling products at this event, brand managers will be capturing 40,000 men and women who have a keen interest in health and wellbeing together with the numerous spectators who line the route and support friends and family.

As a cost effective method of increasing a brand’s profile at this event, why not consider the enhanced package which includes: 2 guaranteed entries to The Marathon, 1 full page of advertising in the official events programme and VIP hospitality together with the distribution of 40,000 samples.

  • Event held in April each year 

  • Reach 40,000 Registration and 40,000 Finisher Bags will be distributed

  • Consumer group AB’s (36%), ABC1’s (61%) 60% male, 40% female

Call us to find out about sampling at next year's event 01580 755655

News from the Goody Bag Company

The Goody Bag Company is a company that does what it sets out to do with an air of organised and professional calm.  This is a company that knows their business well. Not only do they understand the needs and interests of sports persons, they produce good quality bags that are tailored to fit the event.

The London Marathon Limited

View Our Sampling Opportunities