For many years now, we have been delighted to work with Cancer Research UK sourcing samples for the women participants at their well-known Race for Life series.
Sampling at this high profile event not only aligns our clients’ brands with a hugely worthwhile charity, but also it provides a targeted sampling opportunity reaching an all-female audience in the summer months.
The former official 'Skin and Beauty Care Partner' of Race for Life, commissioned their market research agency to evaluate the brand impacts of their Race for Life activity including sampling products in goody bags. 2,000 Race for Life participants were sampled against a control group to measure influence on customer behaviour. The findings were extremely positive, including the following top line results:
Sampling has been very much at the heart of Teapigs’ marketing plans. Sampling at sporting events has been a perfect fit for the brand.
We distributed over 100,000 sample tea bags via The Goody Bag Company.….we believe we’ve had an industry conversion of visits to the site of about 2%. On several occasions people have mentioned trying our product in various goody bag events and we’ve have a good in person response
Brand Manager, Teapigs
A big thank you to you all at The Goody Bag® Company for a first class service. The service, delivery and bag contents were all first class.
Race Director, Race the Train